Apple Inc. (AAPL) — Business segments and KPIs
Revenue by business segment and geography for Apple Inc., with year-over-year trends.
FY 2025
| Segment | Revenue | % of total |
|---|---|---|
| Revenue by product | ||
| iPhone | 209.59B | 50.4% |
| Service | 109.16B | 26.2% |
| Wearables, Home and Accessories | 35.69B | 8.6% |
| Mac | 33.71B | 8.1% |
| iPad | 28.02B | 6.7% |
| Revenue by region | ||
| Americas Segment | 178.35B | 42.9% |
| Europe Segment | 111.03B | 26.7% |
| Greater China Segment | 64.38B | 15.5% |
| Rest of Asia Pacific Segment | 33.70B | 8.1% |
| Japan Segment | 28.70B | 6.9% |