Baozun Inc. (BZUN) — Financial statements
Income statement, balance sheet, and cash flow for Baozun Inc. — annual and quarterly history with growth and margin analysis.
| Metric (CNY Millions) | 2025 | 2024 | 2023 | 2022 | 2021 | |
|---|---|---|---|---|---|---|
| Revenue & Gross Profit | ||||||
| Revenue | 9,675↑2.7% | 9,422↑6.9% | 8,812↑4.9% | 8,401↓10.6% | 9,396 | |
| Cost of Revenue | 2,506↓49.2% | 4,935↑0.4% | 4,916↓1.2% | 4,976↓16.2% | 5,938 | |
| Gross Profit | 7,169↑59.8% | 4,487↑15.2% | 3,896↑13.7% | 3,425↓1.0% | 3,459 | |
| Operating Expenses | ||||||
| R&D Expenses | 451 | 0.00↓100.0% | 505↑18.1% | 428↓4.6% | 448 | |
| General & Administrative Expenses | 0.00↓100.0% | 719↓16.0% | 856↑130.4% | 371↓29.4% | 526 | |
| Selling & Marketing Expenses | 0.00↓100.0% | 3,381↑19.5% | 2,829↑5.8% | 2,674↑4.9% | 2,550 | |
| SG&A Expenses | 6,690↑63.2% | 4,100↑11.3% | 3,685↑21.0% | 3,046↓1.0% | 3,076 | |
| Other Expenses | 30↓94.0% | 502↑669.2% | -88↑7.5% | -95↓31.4% | -73 | |
| Operating Expenses | 7,171↑55.8% | 4,602↑12.2% | 4,102↑21.4% | 3,378↓2.1% | 3,452 | |
| Total Costs & Expenses | 9,677↑1.5% | 9,537↑5.8% | 9,018↑8.0% | 8,354↓11.0% | 9,389 | |
| Operating Results | ||||||
| Operating Income | -2↑98.0% | -115↑44.4% | -206↓720.0% | 33↑374.1% | 7 | |
| Depreciation & Amortization | 0.00↓100.0% | 245↓2.7% | 252↑28.0% | 197↓5.0% | 207 | |
| EBITDA | -2↓101.2% | 191↑151.3% | 76↑123.2% | -327↓397.7% | 110 | |
| EBIT | -2↑95.8% | -54↑69.3% | -176↑66.4% | -523↓438.7% | -97 | |
| Interest & Other Income | ||||||
| Net Interest Income | 14↓54.3% | 30↓27.0% | 41↑467.3% | -11↓282.1% | 6 | |
| Interest Income | 57↓17.2% | 69↓16.3% | 82↑79.2% | 46↓27.2% | 63 | |
| Interest Expense | 43↑11.2% | 39↓5.7% | 41↓27.4% | 57↑0.1% | 57 | |
| Non-Operating Income | 0.00↑100.0% | -61↓98.1% | -31↓105.5% | 557↑1249.3% | 41 | |
| Other Income / Expenses | -182↓6361.5% | -3↑35.8% | -4↑99.3% | -617↓291.3% | -158 | |
| Income Before Tax | -185↓56.8% | -118↑44.2% | -211↑63.9% | -584↓287.4% | -151 | |
| Income Tax Expense | 10↓53.5% | 21↑72.8% | 12↓54.7% | 26↓52.1% | 55 | |
| Net Income & EPS | ||||||
| Net Income from Continuing Operations | -194↓40.3% | -138↑37.9% | -223↑63.5% | -610↓196.4% | -206 | |
| Net Income from Discontinued Operations | 0.00 | 0.00 | 0.00 | 0.00 | 0.00 | |
| Net Income | -236↓27.2% | -185↑33.5% | -278↑57.4% | -653↓197.2% | -220 | |
| Bottom-Line Net Income | -236↓27.2% | -185↑33.5% | -278↑57.4% | -653↓197.2% | -220 | |
| EPS (Basic) | -4.05↓31.1% | -3.09↑34.0% | -4.68↑56.2% | -10.68↓249.0% | -3.06 | |
| EPS (Diluted) | -4.05↓31.1% | -3.09↑34.0% | -4.68↑56.2% | -10.68↓249.0% | -3.06 | |
| Weighted Average Shares | 58↓3.4% | 60↑0.7% | 59↓2.6% | 61↓15.0% | 72 | |
| Weighted Average Diluted Shares | 58↓3.4% | 60↑0.6% | 59↓2.6% | 61↓15.3% | 72 | |
* All figures in Millions of CNY, except per share data. Growth rates calculated Year-over-Year (YoY). Data source: SEC Filings.